If you have traffic to your site then you can be assured you will make money online. But on top of that you have to attract online traffic that is unique. Quality visitors will spend more time on your website and it’s obvious that the more people come and stay on your blog the more income you generate. Over the years search engine marketing has proven to be the best online marketing strategy.
On this publication we’ll continue with other online marketing strategies but today will just concentrate on one of the most powerful. It may require one to spend the whole day writing about the different techniques of search engine marketing but let us just share some quick tips on ranking high on search results.
Are you there and thinking about launching an online home business? The first thing you need to do is choose a niche. Make sure you get an industry that you are well conversant with and then use tools like Google Keyword Tool, Google Trends or Google Insight Search to determine the keywords you want to rank on. As expert e-marketers state, you need to target common keyword phrases with low competition.
Research is vital when it comes to search engine optimization. It does not matter the niche you opt to go for, though some niches maybe very competitive there are keywords you can target that are not very competitive within nay niche.
Most people get search engine optimization experts to help their blogs or websites rank high and yet some of these strategies are things that anyone can achieve. But in case you have limited time, choose a SEO company that is reputable and has a good track record. There are many companies out there that claim that they can offer great services but end up letting you down.
Here are some simple rules you can follow as an internet home business webmaster and still rank your website high on major search engines like Yahoo or Google.
Optimize Your Site for Your keyword Phrases:
In case you want to generate unique traffic from search engines then you need to use the same keywords severally on your website content. This will ensure engines you rank on relevant keywords thus sell your online products.
Take time to research and know what people in your industry are mostly searching for when they are browsing the internet. Avoid the use of jargons when you are publishing your content since not all people may use the same words when searching the internet.
The first thing that search engine bots see when they come to your site is your headline therefore make sure you add your keywords in your page titles. Optimize every web page you create starting by your title and META description. These are the most vital aspects of ranking high on search engines listings thus write unique titles. For instance, your website title and page titles are the once that appear on search engine listing. This means you should make sure your titles are catchy enough to capture the attention of your target audience.
Titles and site descriptions should tell both engines spiders and your potential audience exactly what your site is about. Search engines capture your META description which cannot normally be seen by your visitors. In short, your page headlines and Meta descriptions act as an advertisement.
It is highly recommended that you put your keywords at the beginning of your title. This is because search engines pick the first 70 characters of the title and you do not want your main key terms to be left out.
On the other hand, engine robots do not use your website or page description to determine what your content is about. Meta description is for browsers to have a brief peck of what your site is about thus decide if to visit your blog or not.
Note: Of late Yahoo and Google have added a thump tile image on their search results thus you also need to have an attractive website in order to get more clicks.
Search engine marketing gurus highly recommend that you use wordpress to create your website or blog. WordPress allows you to choose your description since if you do not choose the search engines bots will pick words for itself and it may pick words that are not keyword based. A tool that is vital when it comes to wordpress is the “All In One SEO Pack” Or “Wordpress SEO”.
Another critical element of search engine optimization (SEO) is the frequency at which you update your website or blog. Make an effort to be publishing content regularly on given dates and time. This is because the core ingredient that engines search for is content to offer internet surfers. All these tips we have shared on are Internal SEO strategies.
External Search Engine Marketing:
Once you have optimized your site you need to look for ways to add backlinks. This is where you submit your site on other websites and blogs thus making it easier for engines crawlers to find you. Some of the best backlink strategies to use include article marketing, social bookmarking, video marketing, classified advertising and many others. In all these tactics make sure you use your targeted keyword phrases in your anchor text.
For most webmasters the best method to implement is article marketing. Use a tool like Unique Article Wizard to automate the whole process.
Do not submit your web links in any website out there but rather post your URL on high ranking websites. This will help boost your link popularity thus a high search engine placement for your relevant keywords. Use tools like SEO Free Tool on www.seofreetools.net and Alexa to determine the sites to work with.
Commenting on other people’s blog is also vital when it comes to increasing your link popularity. The idea is to identify the websites that are ranking high in your niche and sharing your opinions. Ensure that your comments are relevant and add value to readers and in this way the site moderators will publish your remarks. Furthermore, useful comments will necessitate readers to want to discover more about your site hence more referral traffic from other blogs.
Many may claim that spamming comments may help you in external optimization but they fail to see that the long time effects are detrimental to your online credibility.
To make certain that your blog is indexed by search engines you need to be consistent and patient. Use the right white hat SEO strategies and within no time you will rank high. Is your website stuck on page 3 or 4 of search engine results? Then you need to use the correct strategies and soon enough you will land on page one where all the free traffic you need to make money online is found.
You can also add backlinks by making sure your content is of high quality. This will help in that other bloggers will be linking back to your web pages.
Note: Links from other website pointing back to your site is the best way to rank high on search engine result pages.
There is still more to learn therefore follow the links below to learn more regarding Search Engine Marketing Techniques.