In the 80’s and early 90’s lead generation was easy and it is during that time that people who were involved in online marketing made a killing. All one had to do is set up a website and within no time hordes of traffic would come their way. In those days, just listing your links on open directories was enough to make your site appear on first page of search engines.

The reason for this was that there was no much competition then but today, lead generation is no longer a fairy tale. Quite a number of people have given up on their sites because the traffic they thought they would generate never came. Today, lead generation is very competitive.

There are millions of websites on the internet and thousands are launched each day. People who are making in it nowadays are those that are working tactfully, with determination, patience and persistence. You need to utilize all avenues of gaining online visibility especially on search engines.

The best strategy, is to implement all the available marketing tools like link building, social media marketing, social bookmarking, article marketing, listing on business directories and video marketing just to mention a few. In short, spend each day looking for avenues of broadcasting your website link.

Join online forums and share your opinions not forgetting to include a link back to your site on the signature box. Read blogs in your niche and post quality comments. Soon enough you will get lead generation from those sites and also from search engines due to your link popularity.

Rather than create a beautiful website and sit hoping engines will notice you and bring traffic, start doing something right aware. Long gone are those days when getting listed on first page of Yahoo or Google was easy. Lead generation is now for those people who take action and do not give up along the way.

If you want to know what lead generation is all about, read the story of Google and what it took to become a household name. The founders, Brin and Page launched their site in the late 90’s and used all the strategies in the book to generate leads to their site. They did press releases, interviews and many other basic promotional strategies which are basic and you too can do them.

There are over 85 proven strategies of lead generation if you use just half of them then attracting traffic will be definite.

Learn more by following the links below…

Last week we discussed about link building and it is only prudent that we share more on this very important topic. The secret to getting a high page ranking is working on your back link strategy.

Today, let us see other tactics that will help you increase your link popularity effectively.

Sitemap Back Link: Many take this for granted but you should know a well drafted XML/HTML sitemap helps search engine Crawlers index all your web pages and also go through the links appearing on those web pages faster. Therefore, a sitemap is a good and back link authoritative tool.

In essence, creating a sitemap aids search engines to easily index all your links even your deep links. As you all know the easier it is for engine spiders to crawl your site/blog the faster you will be indexed.

Social Media Networks: A back link appearing on a high rated site like Facebook or Twitter will go a long way to making sure you get index high. Therefore, have a facebook and a Twitter page where you can add a link pointing back to your website/blog.

Every time you sigh up to a high ranking site take advantage of the “About Me” page. On the “About Me” segment share briefly about your site and most importantly add your link. I like to call it free online advertising. Most of these social media websites have high traffic volume and thus search engines tend to crawl them frequently.

Anchor Text: At all times when submitting to article directories, ensure that your anchor text is rich with keywords. This is because search engines give more emphasis to keyword phrases that appear in the anchor text within a link.

Note: The first thing here is to pick the right keyword phrases. Go for SEO friendly article directories especially the ones that are human edited. Make sure the key terms have a low or medium competitiveness but still have a high search volume.

Directory Submission: When submitting on any online directory, make sure it has a high PR (page ranking). PR is the importance search engine place on websites. Since high PR sites get top placement on search engine page results, you increase your chances of getting a quality back link and also direct traffic from the directory when people click on your hyperlink.

Many may ask how one can know if a directory has a high PR or not. This is how you go about it; search for the directory domain name using this tool http://www.seofreetools.net/

Click the links below to learn more and even get to automate the whole bank link process.